The Cavendish Robots brand
Logo
The logo is a banana and the name on two lines. It carries its own white outline, so it holds on light and dark backgrounds and on a photograph too.
Clear space
The logo keeps free space around it, a quarter of its height wide. No text, other logo or edge of the format enters that space.
The smallest width of the logo is 120 px on screen and 30 mm in print. Below that the name stops being legible.
Colours
Banana yellow
The accent, only as a fill. As text it cannot be read on paper.
- HEX
- #FFC701
- RGB
- 255, 199, 1
Ink
Headings and text.
- HEX
- #1B1915
- RGB
- 27, 25, 21
Paper
The ground of pages and documents.
- HEX
- #F5F3EE
- RGB
- 245, 243, 238
Darker paper
A quiet band and the ground under a picture.
- HEX
- #EBE8E0
- RGB
- 235, 232, 224
Deep yellow
The accent where it has to be read as text.
- HEX
- #7A5B00
- RGB
- 122, 91, 0
Typeface
The website is set in Host Grotesk, headings in the light 300 weight and text in the 400 weight. The typeface is free to use from Google Fonts.
Where it cannot be loaded, typically in e-mail and office documents, Helvetica or Arial stands in for it.
Fleet of sixteen humanoids
Light 300, headings
Fleet of sixteen humanoids
Regular 400, text
How to write the name
Right
- Cavendish Robots
- Cavendish Robots robots
- at Cavendish Robots
- Cavendish Robots rents out
Wrong
- Cavendish robots, CAVENDISH ROBOTS
- Cavendish Robotics
- Cavendish or CR
- Cavendish Robots rent out
The name takes a singular verb: Cavendish Robots rents out, not rent out.
Need the logo in another format?
Tell us what you need it for and we will send it. Get in touch as well if you are not sure whether your use is all right.